Ningbo Jiaou Technology Co., Ltd. (Ningbo Jiaou Technology Co., Ltd.), as a national high-tech enterprise deeply engaged in the field of industrial automation and intelligent sensing solutions, has successfully constructed a unique online and offline integrated service system based on the traditional B2B industrial service mode in recent years with the two wheels of "technology-driven + scene landing". It has become a benchmark practice case of digital transformation service for small and medium-sized enterprises in the Yangtze River Delta region.

In the past, the procurement of industrial equipment accessories, technical consultation and after-sales support were highly dependent on offline channels-customers needed to make appointments for on-site diagnosis by engineers, repeatedly communicate parameters, wait for paper quotations and contract signing, and the average response period was as long as 3-5 working days. Ningbo Jiaou has started the construction of' Jiaou SmartLink' platform since 2022, integrating ERP, CRM, IoT equipment management center and AI knowledge base, and opening up the full link closed loop from demand identification, intelligent selection, online signing, remote debugging to predictive maintenance. After the platform goes online, customers can input the equipment model or fault code through WeChat applet or PC, the system automatically matches the adaptive sensor module, and pushes the three-dimensional installation diagram, video tutorial and real-time inventory status; Engineers can remotely retrieve authorized equipment operation data, identify potential failure risks in advance, and convert passive maintenance into active service.

, it is particularly noteworthy that Ningbo Jiaou did not simply online the offline process, but reconstructed the value delivery logic: its online platform does not set a minimum order quantity, supports single-piece trial and stepped subscription services (such as' sensor health monitoring annual package'), and greatly reduces the technological upgrading threshold for small and medium-sized manufacturing enterprises; Off-line, relying on the technical service centers of Ningbo, Suzhou and Wenzhou, the "one-hour response circle" engineer team, make sure to arrive at the site for collaborative disposal within 2 hours after online diagnosis. Data for 2023 show that the model has shortened the average procurement decision cycle for customers by 68 per cent, increased the repurchase rate to 74.3 per cent, and jumped the share of technical services revenue from 29 per cent to 46 per cent.

, said: 'Integration is not a superposition of channels, but a starting point for customer engineering problems, so that data flow, service flow and capital flow can be seamlessly aligned between virtual and real. At present, Jiaou SmartLink platform has received more than 1,200 manufacturing customers, covering 11 sub-sectors such as hardware processing, packaging machinery, textile printing and dyeing, and will be selected into Zhejiang Province's "specialized and special new" enterprise digital service typical case library in 2024.

industry experts pointed out that Ningbo Jiaou's practice shows that in the field of industrial products, the real business model innovation does not lie in subverting channels, but in using trusted technological capabilities as anchor points to transform fragmented services into a quantifiable, subscribable and iterative customer success system-which provides a transformation model with both practicality and extensibility for the same type of technology-based small and medium-sized enterprises.