In recent years, with the accelerated pace of transformation and upgrading from made in China to intelligent manufacturing in China, a number of high-tech enterprises with core technology and international vision are accelerating 'going out '. As a leading provider of intelligent sensing and industrial automation solutions in China, Ningbo Jiaou Technology Co., Ltd. (Ningbo Jiaou Technology Co., Ltd.) officially launched the globalization strategic upgrade plan in 2024, with the three major regions of Germany, Vietnam, and Mexico. The center is the fulcrum to build a localized service network covering the European, Southeast Asian and North American markets.

According to the company's official website and China Electronic News in August 2024, Ningbo Jiaou has successfully passed ISO 9001:2015, IECQ QC080000 and EU CE certification, and completed UL and RoHS compliance certification for many core sensor products. Its independently developed high-precision pressure transmitter, industrial-grade temperature and humidity sensor and IoT edge acquisition module have been exported in batches to Siemens supply chain system in Germany, VinFast intelligent factory in Vietnam and Bosch (Bosch) automotive electronics production line in Mexico. In the first half of 2024, overseas revenue increased 67% year on year, accounting for 42% of the total revenue for the first time.

In terms of channel construction, Ningbo Jiaou adopts the two-wheel drive mode of' technology first + local cooperation': on the one hand, it sets up an application technology center in Frankfurt and sends senior FAE engineers to support customers' joint development; On the other hand, it has signed strategic cooperation agreements with regional head distributors such as Vietnam Techtronics and Mexico SensoryLink to jointly build storage and after-sales service centers. Dr. Wang Zhenhua, CEO of the company, stressed in his keynote speech at the 2024 Munich Electronics Show: 'Globalization is not a simple product going to sea, but a standard co-construction, ecological integration and talent co-cultivation. We are simultaneously promoting the establishment of overseas R & D centers and the construction of multilingual technical document system, with the goal of achieving more than 50% of the main products passing the local third-party laboratory certification within three years. '

noteworthy that Ningbo Jiaou has also actively participated in the formulation of international standards. As the only representative of Chinese enterprises, Ningbo Jiaou joined the IEC/TC65/WG16 Industrial Sensor Data Model Working Group and led the drafting of the White Paper on Communication Protocol of MEMS Pressure Sensors for Industrial Environments, highlighting its increased voice in global sensing technology governance. In addition, the company has initiated the registration process for its regional headquarters in Singapore and plans to launch Q1 in 2025 to further strengthen its responsiveness to the Asia-Pacific market.

industry experts pointed out that Ningbo Jiaou's globalization path has jumped out of the logic of traditional contract manufacturing or low-price competition. Relying on solid research and development capabilities of underlying devices, rapid iteration of customized service capabilities and in-depth understanding of the local compliance system, Ningbo Jiaou has embarked on a new paradigm of high-quality sailing for "specialized and new" enterprises. In the future, with the deepening implementation of RCEP and the landing of the 'Belt and Road' digital infrastructure project, Ningbo Jiaou is expected to continue to expand its global market share in emerging scenarios such as smart factories, new energy vehicle electronic control, and smart agriculture.